Now this was funny.
Reality TV personality and Los Angeles mayoral candidate Spencer Pratt is making national headlines after releasing a viral campaign ad that many conservatives are calling one of the most entertaining political videos of the year.
The over-the-top ad takes direct shots at former Vice President Kamala Harris, California Governor Gavin Newsom, and Los Angeles Mayor Karen Bass — portraying them as out-of-touch elites while Pratt presents himself as an outsider ready to rescue Los Angeles from years of decline.
The cinematic campaign video quickly exploded online, generating millions of views and drawing praise from conservative commentators, media personalities, and social media users frustrated with California leadership.
Spencer Pratt’s Viral Ad Sparks Massive Online Reaction
The AI-generated video, created by filmmaker Charles Curran, uses a dark superhero theme to paint Los Angeles as a city in crisis. Flames surround the Hollywood sign while Harris, Newsom, and Bass sit inside a lavish hall enjoying luxury as struggling residents beg for help rebuilding their homes.
Pratt appears dressed in Batman-style gear, stepping in as a fighter for ordinary citizens who feel abandoned by career politicians.
The ad repeatedly focuses on issues many California voters continue to complain about, including:
- Crime
- Homelessness
- Wildfire recovery failures
- Rising costs of living
- Government incompetence
- Political elitism
The video closes with the message: “LA is worth saving.”
That line immediately resonated across conservative social media.
Conservatives Praise Pratt’s Campaign Strategy
Several prominent conservative figures praised the ad after it went viral.
Clay Travis called the campaign ads “incredible” in a viral social media post viewed millions of times.
Former Congressman Matt Gaetz described the video as “a maximalist expression of what a political ad can do.”
Former White House press secretary Ari Fleischer also praised Pratt’s approach, arguing the ads stand out because they feel more like entertainment than traditional political messaging.
Pratt recently gained another major boost after appearing on The Joe Rogan Experience, where podcast giant Joe Rogan reportedly gave him his endorsement.
Many conservatives point to Rogan’s influence during President Donald Trump’s 2024 victory as proof that outsider candidates can build enormous momentum online.
Spencer Pratt’s Political Rise Comes After Wildfire Tragedy
Pratt, best known for MTV’s The Hills, launched his mayoral campaign after he and his wife, Heidi Montag, lost their home during the devastating Palisades wildfire.
Following the disaster, Pratt became increasingly outspoken about what he described as failed leadership from Los Angeles officials and California Democrats.
At a rally earlier this year titled “They Let Us Burn,” Pratt accused city leaders of abandoning residents during one of the region’s worst emergencies.
That message appears to be gaining traction with voters who feel frustrated over the direction of Los Angeles and California as a whole.
Polls Suggest Growing Support For Pratt
While Los Angeles remains heavily Democratic, recent polling suggests Pratt is beginning to attract attention from undecided voters.
An April poll from UCLA’s Luskin School of Public Affairs found Bass leading with 25 percent support, while Pratt climbed into second place with 11 percent.
Another major takeaway from the survey was the enormous number of undecided voters, signaling that many residents remain unhappy with the current political establishment.
A separate Emerson College poll found similar results, with more than half of voters still undecided.
Political observers say that uncertainty could create an opening for outsider candidates running anti-establishment campaigns.
When Is The Los Angeles Mayoral Election?
The Los Angeles mayoral primary election is scheduled for June 2.
If no candidate receives more than 50 percent of the vote, the top two candidates will advance to a runoff election later this year.
With frustration growing across California over crime, affordability, and government leadership, many political insiders believe the race could become one of the most closely watched local elections in the country.