A movement is brewing.
Across America, a noticeable cultural shift is taking place—one that many believe reflects a broader return to faith, values, and moral clarity. Former NFL star Benjamin Watson says the long-standing idea that faith must stay silent in public life is rapidly disappearing.
Watson believes athletes, especially younger players, are increasingly confident about sharing what matters most to them, including their religious beliefs.
“For years, people were told certain topics were too controversial,” Watson explained. “Now we’re seeing a generation that is far more willing to talk openly about their convictions, their purpose, and their faith.”
A 16-year NFL veteran and Super Bowl champion, Watson now serves as editor-in-chief of Sports Spectrum, a national sports outlet focused on faith, leadership, and character. He also hosts The Just Life with Benjamin Watson podcast and serves as vice president of strategic relationships at Human Coalition.
Faith, Sports, and American Values
During Super Bowl week, Sports Spectrum partnered with Compassion International and Adoption Is An Option—two organizations rooted in faith, service, and family values. The goal, Watson says, is to reach Americans where they already are: watching sports.
“Athletes have access to people who may never step inside a church,” Watson said. “That gives them a responsibility—and an opportunity.”
According to Watson, players across the NFL are increasingly comfortable speaking openly about their beliefs. What once felt risky now feels natural.
“When a few guys speak out, it encourages others,” he said. “It spreads quickly. Players realize they don’t have to hide who they are.”
Watson also noted that many modern coaches support players expressing faith, recognizing that strong beliefs often lead to discipline, accountability, and leadership on the field.
The Public Supports Athletes Speaking Out
Recent research suggests fans are receptive to this shift. A nationwide survey conducted by communications firm Pinkston found that:
- 74% of Americans support athletes using their platforms to promote charitable causes
- 78% say personal character affects how they view athletes
- 56% support athletes openly sharing their faith
Watson says these numbers confirm what many fans already feel.
“People want authenticity,” he said. “They want to know what someone stands for.”
Using the Platform for Good
Watson highlighted the NFL’s “My Cause My Cleats” initiative, which allows players to promote causes that matter to them. Some players have used it to support faith-based charities and humanitarian efforts.
New England Patriots tight end Hunter Henry, for example, previously wore cleats supporting Compassion International, an organization focused on lifting children out of poverty.
“These moments humanize players,” Watson said. “They remind people that these men are committed to doing good.”
Reaching Generations Beyond the Church
Watson believes sports may be one of the last cultural spaces where Americans of all ages still gather.
“There are kids, parents, and grandparents who may only hear about God through an athlete,” he said. “They’re watching football. They’re listening.”
While Watson emphasized the importance of churches, he believes God works through many channels.
“God can use pastors, athletes, or everyday people,” he said. “Everyone has a role.”
Watson credits NFL legends like Aeneas Williams, Kurt Warner, Reggie White, and Darrell Green as personal inspirations—men who never shied away from their faith.
Today’s Players Carry the Torch
That tradition continues today. Philadelphia Eagles wide receiver A.J. Brown has openly said his faith comes before football. Houston Texans quarterback C.J. Stroud has also spoken about the growing Christian community within the league.
Watson believes this openness reflects something bigger happening across the country.
“The more we use our platform for good, the better we make this world,” he said. “God loves you no matter what—and that’s the message we’re trying to share.”
As America continues debating culture and values, many see this renewed visibility of faith—in sports and beyond—as a sign that foundational principles are returning to the public square.