South Park is once again putting President Donald Trump at the center of its political satire as the long-running animated series prepares for its 29th season.
This time, creators Trey Parker and Matt Stone are using Trump’s recent America-themed renaming efforts as inspiration for a new joke of their own.
The show’s promotional announcement says South Park will temporarily embrace the name “South America” heading into the new season, continuing a recent run of episodes and publicity stunts aimed at Trump and his administration.
The announcement comes as the award-winning Comedy Central series continues generating attention for its increasingly direct approach to presidential politics.
‘South Park’ Announces ‘South America’ Change
According to the show’s announcement, Parker and Stone said they were changing the name from South Park to “South America.”
The statement presented the move as a satirical response to recent political events and also included a jab at the show’s corporate parent, Paramount.
Promotional artwork reinforced the joke by showing the familiar snowy South Park setting with an American flag and an altered sign featuring the word “America.”
The stunt follows Trump’s recent push for new America-themed geographic names, giving the show’s writers another opportunity to turn current events into comedy.
Trump Becomes Target of Latest Joke
Trump has increasingly become a central figure in South Park’s political humor.
The show’s latest publicity stunt comes after Trump generated headlines with his decision to rename Lake Ontario as “Lake America” for U.S. federal purposes.
Trump has also publicly floated the idea of calling New Mexico “New America,” generating additional political debate and media attention.
Parker and Stone appear to be using those developments as the foundation for their latest Trump joke.
The timing also coincides with renewed attention surrounding South Park following another major television industry honor.
‘South Park’ Celebrates Another Emmy Victory
The series recently won an Emmy for Outstanding Animated Program, adding another major award to its long list of television achievements.
But even the victory quickly became another opportunity to target Trump.
Following the win, the show’s social-media account posted an image depicting its animated version of Trump holding the Emmy alongside the message:
“You finally got your Emmy.”
The joke referenced Trump’s long-running history with television and the Emmy Awards before entering politics.
For South Park, however, it was also another indication that the president will remain an important source of material for the show’s writers.
Trump Has Become a Recurring ‘South Park’ Character
The president has appeared repeatedly in the show’s recent political storylines.
Some episodes have used deliberately exaggerated scenarios involving Trump, Vice President JD Vance and other political figures to parody the administration and current events.
Trump administration officials have also found themselves in the show’s sights.
Among the political and government figures referenced or portrayed by the series are Defense Secretary Pete Hegseth, FCC Chairman Brendan Carr and former Attorney General Pam Bondi.
The show’s treatment of Trump has attracted both criticism and considerable media attention.
That controversy has helped keep South Park involved in America’s political conversation decades after its original debut.
Political Satire Remains Central to the Show
Political figures have been frequent targets throughout South Park’s history.
Parker and Stone have built much of the show’s reputation around mocking politicians, celebrities, corporations and cultural controversies without showing much concern about who might object.
Trump’s presidency has provided the writers with a steady stream of new material.
The “South America” announcement suggests that approach isn’t changing anytime soon.
Rather than moving away from presidential politics for Season 29, the show’s creators appear prepared to continue incorporating political headlines into their storylines and promotional campaigns.
Trump Feud Could Continue Into Season 29
The biggest question now is how heavily the new season will focus on Trump.
The “South America” stunt comes before the first new episode has even aired, meaning the political sparring surrounding the show could continue once Season 29 officially begins.
According to the show’s announcement, the new season is scheduled to premiere Wednesday, September 16, at 10 p.m. ET/PT on Comedy Central.
New episodes are also expected to become available through Paramount+.
For viewers who have followed the series for years, the latest controversy is another example of South Park’s willingness to turn major political headlines into provocative comedy.
And with Trump once again occupying the White House, Parker and Stone clearly aren’t running short of material.
The name may be changing for the joke, but one thing appears unlikely to change: Donald Trump remains one of South Park’s favorite political targets.