This was a bigger success than President Trump could have expected.
The Trump administration is celebrating a major early success as participation in its new Trump Accounts program surged dramatically following a widely watched White House event featuring President Donald Trump and entertainer Nicki Minaj.
Treasury Secretary Scott Bessent announced during a Cabinet meeting Thursday that enrollment in the program has reached approximately one million sign-ups, with participation doubling in the days after Wednesday’s summit.
According to Bessent, the administration views the rapid growth as a strong sign of public interest in a program designed to support American families and encourage long-term financial stability.
“We’ve now had a million people sign up for Trump Accounts just this week,” Bessent said, adding that officials estimate as many as 25 million families nationwide could ultimately be eligible.
Minaj, who appeared at the White House event, praised the milestone on social media, describing the program as positive news for families and children. In a post shared on X, she expressed optimism about the financial relief the initiative could provide to hardworking parents.
Bessent also highlighted the visibility generated by the event, noting that online clips and coverage featuring Trump and Minaj reached massive audiences across social media and digital platforms. The administration has framed the rollout as part of a broader effort to promote family-focused economic policies.
Trump Accounts are designed as government-seeded investment accounts for American children. Under the proposal, the federal government would contribute $1,000 per eligible child, while allowing families, employers, and others to make additional contributions over time.
According to information published on TrumpAccounts.gov, the program applies to children born between January 1, 2025, and December 31, 2028, with an official launch date set for July 5, 2026.
Treasury Department materials describe the accounts as long-term investments intended to grow steadily over time. Families may add funds within annual contribution limits, with the goal of promoting early saving, financial literacy, and long-term ownership.
The White House has relied on high-visibility outreach to build momentum ahead of the program’s formal launch. Minaj’s appearance at the summit helped introduce the initiative to broader audiences, expanding awareness beyond traditional policy circles.
During the event, Minaj publicly praised President Trump, referring to herself as his “No. 1 fan,” a moment that quickly circulated online and drew additional attention to the program.
With several months remaining before the official rollout, the administration is betting that early enthusiasm, continued promotion, and growing public awareness will drive even higher participation as more families learn about Trump Accounts and their potential benefits.