These 3 groups came through big time for President Trump.
In the 2024 election, Donald Trump built a broad and diverse coalition, securing significant support from Latino men, Asian voters, black men, and even Gen Z — a combination that played a pivotal role in his electoral victory, which saw a remarkable increase of nearly 9 million votes compared to 2016. This surge marked a dramatic shift in voter behavior, especially among traditionally Democratic groups, which many pundits and analysts attribute to the unique appeal of Trump’s message and policies.
According to exit polls from Edison Research, there was a noticeable rightward shift among younger voters and non-white demographics. GOP pollster Patrick Ruffini described the trend as “historically unprecedented,” especially considering the fact that the Hispanic electorate has never been as large as it was in 2024. Veteran pollster Henry Olsen also noted that Trump’s emphasis on issues like the economy and immigration resonated strongly with working-class voters, particularly Latino communities, who see unchecked immigration as a barrier to securing jobs and prosperity.
One of the most striking developments was the rise in support for Trump among Latino voters. In 2016, Trump received 29% of the Latino vote, but in 2024, that number surged to 45%, with Latino men providing a key part of that shift. This shift was mirrored in other demographics as well: Asian-American voters gave Trump 38% of their support, a significant 9-point increase from 2016, and black men backed Trump at 20%, up from just 8% in 2016.
Trump’s appeal also extended to working-class Americans who felt alienated by the political elites. As Daniel Garza, president of the LIBRE Initiative, put it, Trump’s victory was a direct result of “the working class rejecting the political class” — those who, he believes, have failed to address the concerns of ordinary Americans. For many Hispanic voters, especially those in border regions like South Texas, concerns about illegal immigration were paramount, with many seeing Trump’s stance on immigration as a way to protect American jobs and maintain order.
Furthermore, Trump found significant support among younger voters, particularly Generation Z. Around 42% of voters aged 18 to 29 backed Trump, marking a 5-point increase from 2019. This growth suggests that Trump’s straightforward approach and direct engagement with young voters — particularly young men — helped to solidify his position as a leader who listens to and represents their interests.
In contrast, Vice President Kamala Harris struggled to maintain support among key Democratic constituencies. Her campaign failed to galvanize suburban women and experienced a loss of support among black and Hispanic voters, further reflecting the fracture within the Democratic base. Her inability to retain these groups, combined with her missteps in addressing economic concerns and immigration, left many voters disillusioned with her candidacy.
Overall, Trump’s diverse coalition highlights a fundamental shift in American politics. The GOP, under his leadership, has expanded its reach into traditionally Democratic communities, particularly among working-class voters, minorities, and young people, all of whom are increasingly attracted to his message of economic opportunity, secure borders, and strong leadership. As we look toward the future, it’s clear that Trump’s broad coalition will play a crucial role in shaping the direction of American politics.